The Korea Rural Economic Institute (KREI) has announced that it signed a Memorandum of Understanding (MOU) with Nonghyup Economic Holdings on the 27th to promote the 'Breakfast Eating Mutual Cooperation' initiative and to launch the 'Breakfast Eating Campaign.'

The event, organized as part of a campaign to boost rice consumption, was attended by Han Doo Bong, President of KREI, Kim Ju Yang, Head of the Rice Marketing Department at Nonghyup Economic Holdings, and other KREI officials. 

During the event, attendees shared a meal and discussed the challenges faced by farmers due to unstable rice prices. They also agreed on the importance of the Breakfast Eating Campaign to promote rice consumption and improve the health of employees.